Logo & Branding
Logo, brand books, strategies.
We will design a coherent and recognizable image of the company.
Good businessstarts from a good logo
A good logo helps your business grow much faster.
The right design attracts the desired customers and easily
stays in their memory. You stand out from the competition
and your brand is impossible to be ignored.
Creating a logotype is probably more than just a trademark. You have to think of it as creating a comprehensive image for the company, therefore the price should not be the main criterion for selecting a contractor. Work is extremely responsible due to the functioning of the entire enterprise. The final appearance of the created logo always depends on the profile of the company and the industry it represents.
WE DESIGN LOGO
Graphic designers with experience
Do you want your logo to be remembered? Do you want it to be placed in any setting and always look professional? You are in the right place.
The logos that we design are primarily to serve your company. That’s why we always start our work with getting to know your needs.
How is a logo created?
The most important stages of logo design.
Providing the client with comprehensive answers to the most important questions is the basis for further cooperation. Without this document, designing a logo will be like walking in the dark.
What items are in the brief we send to clients? The first concerns the description of the company / product. It is primarily about the exact profile of the business, market position, strengths and weaknesses compared to the competition (a critical look is important), as well as the goals set by the brand.
Having a completed brief, and therefore knowing the client’s expectations, we proceed to the preparation of the initial concept of the sign.
Some graphic designers sit down to work with the computer right away, plotting their first loose ideas, but in our case everything usually starts classically- from a sketchbook and a pencil. We draw symbols the most associated with the brand, then we combine them in various configurations.
Some also find it easier to work at this stage preparation of the so-called mind maps, or a set of words that
they are best related to the brand. All of these are intended to help in brainstorming.
Although these are only the first concepts, sometimes the colors are pre-tested at this stage. Crayons and felt-tip pens are moving in order to check which colors should be taken into account and which ones should be excluded.
Each graphic artist has a different style of work, but as a side note, it is worth mentioning that some send their sketches to clients to familiarize themselves with the initial concepts.
It’s about making sure your agency is going in the right direction. However, this is not necessarily the case.
After sitting down to the computer, the order in which the elements are made may vary. If the basis is a sketch, it usually starts with digitizing the signet, but if we do not have such initial concepts, a good solution is to use typography (the ideal solution for a logo is your own lettering)
Regardless of whether the future logo will be in color, it is also worth working on the mono version initially. This will allow you to assess and refine the form itself, the shape of the sign, as well as check what it looks like “without” color and in a flattened version (this applies to signs
To sum up, the preparation of the logo has several color versions: basic, counter, monochromatic, achromatic and flattened.
We also obligatorily provide a vector version of the logo, which is fully scalable without losing the quality of the logo. This allows the character to be matched to the medium later
Every customer receives a carefully described brand book presenting the rules of using the logo. This is an instruction for company graphic designers (but not only) that shows how to use a sign so that it does not lose its character.
Character book elements: